How to Create Top Quality Content for PR & Marketing

How to Create Top Quality Content for PR & Marketing

When it comes to creating content that is impressive, it does not (often) happen easily and without a lot of prep/effort. Of course, a good copywriter wants the quality content to happen for a long time, not just one piece of writing and then stop.


Think of it like running a marathon. When you decide to run a marathon, it is a huge undertaking and in order to run the race, there is a lot of training that has to happen prior to the race.

Training starts with a precise program that details when to run what, recovery, and what to eat & drink so your body is in great shape. However, there is a temptation to skip parts of the training, maybe even the training entirely, and go right to the race. This will only result in a bad time at the marathon; if you miraculously do finish, the following days will be much, much worse than it is for the people who did train.

What qualifies as high content? There are questions to ask yourself if you are having trouble creating that high-quality O.C. As you read through the list of questions, make sure you think about one overall question: Why do we not like stories that are self-promotional? Yet, when we want to create content, we tend to create the writing we hate? For one thing, people do not like this writing and Google is not crazy about it, either. So ask yourself the following questions when trying to create great content for your marketing agency, franchise PR agency, or business of any kind:

• If you were a reader of this article or blog, would you be able to trust the info?
• Would you want to share this info?
• Is the author credible? Do they have expertise with the subject?
• Is the content edited & free of typos?
• Is the topic interesting?
• Does the content give a new spin or opinion?
• Is this content similar to other content on your site?
• Is the content yours and yours alone?
• Is your site seen as an authority?
• Does the content give analysis or new insight?
• Is it easily read?

Perhaps my favorite question from that list is, "Would you want to share this info?" Meaning that you have to think about the content's quality and ability to be interesting. As a Chicago PR agency team, anything we write and pitch goes through these questions, especially that one.

Does your business need better quality content for blogs, articles, or press? Then email All Points PR and see how we can help your business!

Why media monitoring should always be one of your top priorities, whatever your industry sector

In this fast paced and ever developing world that we live in, it has never been more important to ensure that as businesses, we are keeping our finger on the pulse of everything that is happening online. From social media, to customer reviews, the online world is becoming more and more transparent, with less places for businesses to hide when everything goes wrong. With consumers taking to social media platforms to tweet about bad service they experienced or taking the time to write a negative online review, there has never been more of an opportunity for consumers to out businesses using the internet, whatever your business sector. Therefore, it is crucial that media monitoring of both the internet and also social media platforms stays one of your key business priorities. This blog will talk you through the main reasons why and give you some top tips when thinking about hiring a media monitoring agency.

Unfortunately these days, the media and crisis management go hand in hand. The transparency of the online world has meant that businesses now have nowhere to hide, anyone can access any information anywhere. This means that as a business, you should have in place a crisis management strategy which includes what to do in the case of a social media crisis. It is something that very few businesses are able to prevent, however through careful media monitoring and having in place a detailed and robust media crisis management plan, businesses are now able to effectively prepare for such events.

However, this should not just be something that, as a business, you implement, hand over to one of your employees to check every now and again, then push to the back of your mind. In this day and age, all it can take is one tweet or negative comment to go viral and your business is exposed to a global crisis. Therefore, it is imperative that the media along with crisis management stays at the forefront whenever you are operating online.
Some businesses look to use their existing digital consultancy company to carry out this work, whereas some companies specifically hiring media monitoring agencies in order to ensure both the media and crisis management are taken care of at all times. This decision is one that is personal to every business and the decision to hire a consultancy company, carry out the work in-house or use your existing digital consultancy company is very dependent on what you feel would best work for your business.
Even if you feel the media in your public relations is well monitored, ensuring that your business is aware of the serious effects that a crisis could have is crucial. Therefore, whichever method you decide to implement should be one that you are happy with and that you feel works best for your business. After all, it is your business that will feel the effects if a crisis is handled particularly negatively.
Below you can find the list of TOP Australian locations to work in: 

Newcastle upon Tyne

Warrington

Exeter

Edinburgh

Chelmsford

Guildford

Basingstoke

Slough

Doncaster

Portsmouth

Brighton

Gloucester

Ipswich

Bedford