How to Create Top Quality Content for PR & Marketing

How to Create Top Quality Content for PR & Marketing

When it comes to creating content that is impressive, it does not (often) happen easily and without a lot of prep/effort. Of course, a good copywriter wants the quality content to happen for a long time, not just one piece of writing and then stop.


Think of it like running a marathon. When you decide to run a marathon, it is a huge undertaking and in order to run the race, there is a lot of training that has to happen prior to the race.

Training starts with a precise program that details when to run what, recovery, and what to eat & drink so your body is in great shape. However, there is a temptation to skip parts of the training, maybe even the training entirely, and go right to the race. This will only result in a bad time at the marathon; if you miraculously do finish, the following days will be much, much worse than it is for the people who did train.

What qualifies as high content? There are questions to ask yourself if you are having trouble creating that high-quality O.C. As you read through the list of questions, make sure you think about one overall question: Why do we not like stories that are self-promotional? Yet, when we want to create content, we tend to create the writing we hate? For one thing, people do not like this writing and Google is not crazy about it, either. So ask yourself the following questions when trying to create great content for your marketing agency, franchise PR agency, or business of any kind:

• If you were a reader of this article or blog, would you be able to trust the info?
• Would you want to share this info?
• Is the author credible? Do they have expertise with the subject?
• Is the content edited & free of typos?
• Is the topic interesting?
• Does the content give a new spin or opinion?
• Is this content similar to other content on your site?
• Is the content yours and yours alone?
• Is your site seen as an authority?
• Does the content give analysis or new insight?
• Is it easily read?

Perhaps my favorite question from that list is, "Would you want to share this info?" Meaning that you have to think about the content's quality and ability to be interesting. As a Chicago PR agency team, anything we write and pitch goes through these questions, especially that one.

Does your business need better quality content for blogs, articles, or press? Then email All Points PR and see how we can help your business!