Did you know that by 2017, it is predicted that video content will make up 69% of consumer internet traffic? This is just one of the many statistics that highlights the key changes that are happening in the world of London public relations agency, and to agencies based all over the world. The main aim of many public relations campaigns is to capture consumer engagement. With the increase in the active audience, many consumers are carrying out their own internet based research before purchasing a product or looking for online reviews before considering a certain brand. Therefore, it is vitally important for businesses to attract and engage with audiences, this is where video content comes in.
A London PR consultant may carry out extensive primary research into where their audience are based on the internet, which platforms they are using, which sites they are connecting with. Then, once they have gathered substantial information about their target audience, their video can be successfully marketed to their audience. The consultant can be sure that the video is placed on an appropriate platform to capture the attention of their audience which will subsequently create engagement and therefore ensure brand awareness or even ensure sales.
Video content is also extremely useful to be used in PR campaigns as it can also be used to power social media campaigns, be it existing campaigns or new ones. Producing great, original content is an excellent way for London PR firms to boost SEO, drive traffic from one platform to another and also most importantly to create engagement. Also, if the video is well received on any number of social media platforms, it may also go viral. Something that many companies try and fail to achieve as it is an extremely unpredictable and difficult thing to manage. However, if you are able to create video content that grabs your target audience's attention, is likeable, shareable and most of all engaging, then it is one of the best ways to ensure your PR campaign will be a huge success.
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