Public Relations Info: Why media monitoring should always be one of your top priorities, whatever your industry sector

In this fast paced and ever developing world that we live in, it has never been more important to ensure that as businesses, we are keeping our finger on the pulse of everything that is happening online. From social media, to customer reviews, the online world is becoming more and more transparent, with less places for businesses to hide when everything goes wrong. With consumers taking to social media platforms to tweet about bad service they experienced or taking the time to write a negative online review, there has never been more of an opportunity for consumers to out businesses using the internet, whatever your business sector. Therefore, it is crucial that media monitoring of both the internet and also social media platforms stays one of your key business priorities. This blog will talk you through the main reasons why and give you some top tips when thinking about hiring a media monitoring agency.

Unfortunately these days, the media and crisis management go hand in hand. The transparency of the online world has meant that businesses now have nowhere to hide, anyone can access any information anywhere. This means that as a business, you should have in place a crisis management strategy which includes what to do in the case of a social media crisis. It is something that very few businesses are able to prevent, however through careful media monitoring and having in place a detailed and robust media crisis management plan, businesses are now able to effectively prepare for such events.

However, this should not just be something that, as a business, you implement, hand over to one of your employees to check every now and again, then push to the back of your mind. In this day and age, all it can take is one tweet or negative comment to go viral and your business is exposed to a global crisis. Therefore, it is imperative that the media along with crisis management stays at the forefront whenever you are operating online.
Some businesses look to use their existing digital consultancy company to carry out this work, whereas some companies specifically hiring media monitoring agencies in order to ensure both the media and crisis management are taken care of at all times. This decision is one that is personal to every business and the decision to hire a consultancy company, carry out the work in-house or use your existing digital consultancy company is very dependent on what you feel would best work for your business.
Even if you feel the media in your public relations is well monitored, ensuring that your business is aware of the serious effects that a crisis could have is crucial. Therefore, whichever method you decide to implement should be one that you are happy with and that you feel works best for your business. After all, it is your business that will feel the effects if a crisis is handled particularly negatively.
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